RhetoricStyleL.11-12.3a

Emphasis and Word Order

Put the words you most want remembered at the end of a sentence, where readers give them the most weight.

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Within a sentence, position is emphasis. Sentence variety works across sentences; this topic works inside one. Strunk’s Rule 18: “Place the emphatic words of a sentence at the end.” He explains: “The proper place for the word, or group of words, which the writer desires to make most prominent is usually the end of the sentence.”

Strunk’s examples (1918): the revision ends on the point.
Weaker (Strunk’s first version)Stronger (his revision)
Humanity has hardly advanced in fortitude since that time, though it has advanced in many other ways.Humanity, since that time, has advanced in many other ways, but it has hardly advanced in fortitude.
This steel is principally used for making razors, because of its hardness.Because of its hardness, this steel is principally used in making razors.

Key idea

Put the words you most want remembered at the end of the sentence. The beginning is the other strong position; the middle is the quietest.

Why it works

Readers hold a sentence open until it ends, and the last words ring longest. Speakers know this too: the Gettysburg Address ends not on “the people” but on “shall not perish from the earth,” a solemn, final image.

The beginning of a sentence is the other strong position. Strunk notes that any element other than the subject “becomes emphatic when placed first,” as in his example “Deceit or treachery he could never forgive.” Use that inverted order rarely; it works because it is unusual.

Cut the weak ending and move the point to the end.

Worked example: Move the point to the end

Revise so the danger is emphasized: “Children cross six lanes of traffic at Elm and Fifth with no light, according to the town’s report.”
  1. The sentence ends on its source, the least important part.
  2. Move the source to the front.
  3. End on the danger itself.

Answer: “According to the town’s report, children at Elm and Fifth cross six lanes of traffic with no light.”

Common mistake

Burying the key word in the middle, or ending on a weak phrase like “in today’s society,” “in my opinion,” or “and things like that.” Check the last three words of each important sentence: are they the words you want remembered? If not, rearrange.

Practice

Pass with 3 right answers, the last 2 in a row. Each right answer earns 2 XP.

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Sources and further reading

@teddyrookbook GitHub