shun
SHUNverbMeaning to avoid on purpose, again and again
Memory hook SHOO and RUN: keep far away. Every cat in the neighborhood takes the long way around grumpy Rufus’s yard: they shun it.
After the food fight, the twins shunned the cafeteria for a week.
In context Though the old house was perfectly safe, the children shunned it, crossing the street rather than walk past its creaky gate.
Similar avoid, steer clear of, shut out, ignore
Opposite seek, welcome, embrace