rhetoric
RET-er-iknounMeaning the art of persuasive speaking or writing; also, showy talk with little substance
Memory hook RHETOR = SPEAKER: the art of winning a crowd. With a pause here and a question there, Jamal wins over the whole crowd using nothing but well-chosen words. He is a master of rhetoric.
The debate coach taught rhetoric: how to open strong, use examples and end with a question.
In context The salesman’s pitch was all rhetoric and no facts: grand promises and stirring phrases, but not one word about the price or the warranty.
Similar oratory, persuasion, eloquence, bombast
From Greek rhetorike, “the art of the public speaker,” from rhetor (speaker).