platitude

PLAT-ih-toodnoun

Meaning a dull, obvious remark offered as if it were wise or new

Memory hook PLAT-itude: a FLAT, empty PLATE. Uncle Victor serves up an empty plate of wisdom: “Well, it is what it is.” A flat, obvious remark offered as if it were deep is a platitude.

“Everything happens for a reason” was the only platitude the coach could offer after the loss.

In context Instead of real advice, the speaker offered platitudes: “Believe in yourself,” “Never give up” and “Tomorrow is another day.”

Similar cliché, truism, commonplace, banality

From French platitude, “flatness,” from plat, flat: a platitude is a flat, dull remark.

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