lure
LOORverbMeaning to tempt someone to go somewhere or do something
Memory hook a fishing LURE: come closer…. The shiny lure wiggles and sparkles in the water, and the curious fish swims closer and closer: the shine lures it in.
Bright porch lights lure moths on summer nights.
In context The town hoped that a new park and lower rents would lure young families away from the crowded city and into its quiet streets.
Similar tempt, entice, attract, draw
Opposite repel, deter
From Old French loire, a bundle of feathers swung on a cord to call a hunting falcon back.