exhort
ig-ZORTverbMeaning to urge strongly and earnestly
Memory hook EX-HORT: HOLLER them forward. On the last lap, the coach runs alongside the track, hollering, “Faster! You can do it!” She exhorts her runners.
The coach exhorted her runners to give everything on the last lap.
In context The old captain exhorted the crew not to give up, reminding them that the harbor lights were only a few miles away.
Similar urge, press, encourage, implore
Opposite discourage, dissuade
From Latin exhortari, “to encourage greatly”: ex (thoroughly) + hortari (to urge).