ethical
ETH-ih-kuladjMeaning following principles of right conduct; morally right
Memory hook EDITH-ICAL: Edith does the right thing. When a customer pays twenty dollars too much, Edith runs down the street to give it back. Edith is ethical.
An ethical reporter checks every fact before publishing a story.
In context The company could have hidden the defect and saved millions, but its ethical founder insisted on recalling every toy and refunding every family.
Similar moral, principled, honorable, right
Opposite unethical, corrupt, dishonest
From Greek ethikos, from ethos, “character, custom.”