bias
BY-usnounMeaning a leaning for or against someone that gets in the way of fair judgment
Memory hook BY US: he always picks ours. In the art contest, Grandpa always picks the drawings made by us, his grandkids, whatever they look like: that is bias.
The coach admitted a bias toward players who showed up early.
In context Because the reviewer’s brother had made the film, readers suspected bias in her glowing review rather than fair judgment.
Similar partiality, favoritism, prejudice, leaning
Opposite fairness, impartiality, neutrality
From French biais, “slant, sideways.”