beguile
bih-GYLEverbMeaning to charm, sometimes in order to trick
Memory hook BE-GUILE: charm full of GUILE (sly tricks). Rex bows low and showers Nana Lou with flowers and compliments, and while she blushes, he slips her pie behind his back: he beguiles her.
The singer’s lovely voice beguiled the whole audience.
In context The salesman’s friendly stories beguiled a young couple into buying a car they did not need; only later did they realize they had been tricked.
Similar charm, enchant, captivate, deceive
Opposite repel, disenchant
From be- + guile (cunning, trickery).