MicroProduction and Costs

What Shifts the Cost Curves

A change in fixed cost, such as a license fee or lump-sum tax, moves only ATC and AFC; a change in variable cost moves MC, AVC and ATC.

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Knowing how the curves fit together (How Marginal and Average Costs Relate) lets you predict what a cost change does. The key is whether the change depends on how much the firm makes.

Key idea

A change in fixed cost (rent, a license fee, a lump-sum tax) shifts AFC and ATC only. MC and AVC don't move, so the quantity that maximizes profit doesn't change. A change in variable cost (wages, materials, a per-unit tax) shifts MC, AVC and ATC.

Why it works

Marginal cost is the change in total cost from one more unit. A \$500 license fee is paid whether the firm makes 10 units or 100, so it adds nothing to the cost of the next unit: MC is unchanged, and so is AVC, which only counts variable cost. Spread over the units, though, the fee raises the average total cost, by \$500 ÷ q. A \$2 per-unit tax, by contrast, adds \$2 to the cost of every unit, so MC, AVC and ATC all rise by \$2.
Fixed cost rises by \$50. Only TC, ATC and AFC move (old curves dashed). MC and AVC stay put.

Worked example: A license fee

A food truck's city license rises from \$600 to \$1,000 a year. It sells 2,000 meals a year. What happens to its MC, AVC and ATC at 2,000 meals?
  1. The fee is a fixed cost: MC and AVC don't change.
  2. ATC rises by $\$400 \div 2{,}000 = \$0.20$ per meal.
  3. Since MC didn't move, the best quantity doesn't change in the short run.

Answer: MC and AVC unchanged; ATC up \$0.20.

Worked example: A per-unit tax

A city adds a \$0.50 tax on each meal sold. What happens to MC, AVC and ATC?
  1. Every meal now costs \$0.50 more to sell, so the tax is a variable cost.
  2. MC, AVC and ATC each rise by \$0.50 at every quantity.

Answer: All three rise by \$0.50.

Common mistake

Shifting MC when fixed cost changes, and so predicting that a lump-sum fee changes how much a firm produces. Check: ask "does this cost change with the number of units?" If not, it can't change the cost of one more unit.
In the long run a big enough fixed cost can matter: if price no longer covers ATC, some firms leave the industry (Entry, Exit and the Long Run).

Practice

Pass with 3 right answers, the last 2 in a row. Each right answer earns 2 XP.

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Builds on

Leads to

This is one of the top rungs of Microeconomics.

Sources and further reading

  • OpenStax Principles of Microeconomics 3e, 7.3 Costs in the Short Run
  • MIT OpenCourseWare 14.01 Principles of Microeconomics (scope and sequence)
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