Volkswagen · 2015 · Automobiles

Volkswagen and the Diesel Emissions Cheat

For years Volkswagen sold "clean diesel" cars fitted with software that switched on full pollution controls only during government tests. After university researchers caught the gap in 2015, VW admitted the cheating, pleaded guilty to federal crimes, and paid tens of billions of dollars in penalties and settlements worldwide.

Ethics & trustCulture & peopleLeadership

The lesson

A trick that fools the test still fails the world.

The story

In the late 2000s, Volkswagen wanted to sell many more cars in the United States. One big part of its plan was "clean diesel." Diesel engines can get great gas mileage, and VW advertised its diesel Jettas, Golfs, Passats and Audi A3s as both fuel-efficient and kind to the environment. Many buyers paid extra for them for exactly that reason.

There was a problem. Diesel engines give off nitrogen oxides, often shortened to NOx, gases that help create smog and can harm people's lungs. U.S. rules for NOx are strict, and meeting them while also keeping good mileage and performance is hard and expensive. According to regulators, VW's answer was to cheat. It installed software, called a "defeat device," that could tell when a car was being tested in a lab. During the test, the pollution controls worked fully. On the open road, they were turned down, and the cars could give off up to 40 times the allowed amount of NOx.

The cheat was uncovered by outsiders. A nonprofit group, the International Council on Clean Transportation, hired researchers at West Virginia University to test diesel cars on real roads instead of in a lab. The VW cars polluted far more than they should have. The researchers shared their findings, and the U.S. Environmental Protection Agency (EPA) and the California Air Resources Board began investigating. In September 2015, after regulators demanded an explanation, the company admitted the cars had defeat devices. On September 18, 2015, the EPA publicly accused VW of breaking the Clean Air Act in about 482,000 diesel cars sold in the U.S. from model years 2009 to 2015. Worldwide, the number of affected cars was about 11 million. On September 23, chief executive Martin Winterkorn resigned.

The consequences were enormous. In June 2016, VW agreed to a U.S. civil settlement worth up to $14.7 billion. Just over $10 billion was set aside to buy back or fix about 475,000 cars with 2-liter diesel engines and to pay owners between $5,100 and $10,000 each. Another $2.7 billion went to clean up the extra pollution, and $2 billion went to zero-emission vehicle projects. In January 2017, VW agreed to plead guilty to three federal felonies, including conspiracy and obstruction of justice, and to pay $2.8 billion in criminal penalties plus $1.5 billion in other civil penalties. By late 2017, VW had paid more than $20 billion in fines and settlements.

Individual people faced justice too. Oliver Schmidt, who had led VW's environmental and engineering office in Michigan, pleaded guilty and was sentenced in December 2017 to seven years in prison and a $400,000 fine. He told the judge he had made bad decisions and was sorry. U.S. prosecutors charged several other current and former VW executives, but most live in Germany, which generally does not send its own citizens to other countries for trial.

The deepest damage was to trust. VW had sold customers a promise, cleaner air with great mileage, and the promise was false. Owners who thought they were helping the environment learned they had been driving some of the dirtiest cars on the road. For any business, the lesson is that rules and tests exist to protect real people. Finding a clever way around them does not make the harm go away. It only hides it until someone looks closely.

Lessons learned

  • Pass the real test. The goal of a rule is to protect people, not just to get a passing grade.
  • Promises are part of the product. If you sell something as 'clean' or 'safe,' that claim must be true every day, not just on test day.
  • Pressure can bend people. Impossible targets can push employees toward cheating, so leaders must watch how goals get met.
  • Cover-ups make it worse. VW's obstruction became part of its crimes, adding to the original wrongdoing.

Talk about it

  1. Why do you think the cheating was discovered by outside researchers rather than by someone inside VW?
  2. Have you ever been tempted to 'study for the test' instead of really learning? How is that like what VW did, and how is it different?
  3. If an employee at VW had discovered the defeat device in 2010, what could they have done, and what might it have cost them?

Worth knowing

The roughly 482,000 figure covers 2-liter cars in the original 2015 notice; later findings added about 80,000 3-liter diesels, bringing the U.S. total to about 590,000 vehicles cited in the 2017 plea. Exactly who inside VW knew what, and when, was debated for years and was the subject of separate trials in Germany; this case sticks to what VW admitted and what U.S. courts and regulators found.

Sources

Written for this site from the sources above. A summary for learning, not legal or financial advice.

@teddyrookbook GitHub